Google offers some website tools to help you improve website functionality and optimize your online reach. Google Analytics and Website Optimizer are the two main ones.
Google Analytics tells you what is happening on your site. It tells you where do visitors come from and what pages they visit on your site. It helps you track user behaviour and obtain the information necessary to write better web pages and fine tune marketing behaviour.
Website Optimizer as the name suggests improves the effectiveness of your site in your marketing aim. It allows you to test various versions of your content to see what is more attractive to users and what is effective in user conversion on the site.
As Google says they are designed to: "Make profit-generating improvements to your advertising and website".
As SEO consultants we provide consulting and set-up services for Google Analytics and Website Optimizer to make sure you get the best results from your website and improve lead generation, conversion and optimum Sales.
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